Social Media Saturday - Tweeting Cobra

Saturday, 2 April 2011
From @BronxZooCobra 's Twitter page

A cobra got out of his encloure at the Bronx Zoo and began tweeting in March. Okay, I know, the snake wasn't really tweeting but a very clever public relations person had the idea to start a Twitter account for the snake to update his "followers" on his whereabouts around town. This was a great move for several reasons. (The snake's tweets are italicized.)

1. The cobra's tweets were humorous and that helped to aleviate fear among the public. "Got a bagel at H & H Bagels on upper west side. When I ordered I said, 'I'll have the snakes on a PLAIN.' He did not laugh. Tough crowd."

2. The zoo earned some savy public relations points. The snake gained more than 200 thousand (!!) followers since March 2011. "I want to thank those animals from the movie "Madagascar." They were a real inspiration."

3. People are learning about reptiles. The snake that got out was an Egyptian cobra. "Want to clear up a misconception. I'm not poisonous as has been reported. I'm venomous. Super venomous, but not poisonous so don't worry."

The snake was found a couple of days ago. It was still in the reptile house. I'll admit, I was a little bummed that he didn't get to go out on the town and take in a Broadway play.

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